CABLE GOES BACK TO THE CLASSROOM

Discovery Communications Inc. acquired multimedia educational producer United Learning, and plans to use its content and technology to enhance its Discovery Channel School program, which delivers digital media content to teachers. Discovery’s program reaches 90,000 K-12 schools, 1.5 million teachers and 35 million students each year. Separately, Cable in the Classroom published the last issue of its monthly magazine in June. A new suite of print and online publications is available for the new school year to expand CIC’s message while decreasing costs to the cable industry. The new package for teachers includes a monthly print guide called Access Learning and a quarterly journal called Threshold: Exploring the Future of Education. CIC shot a PSA in New Jersey last week, which will be unveiled at its board meeting during next week’s diversity events in New York.