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03/03/2009
Deutsche Bank Notebook
As the ad market flounders, Viacom pres/CEO Philippe Dauman said his company's online strategy is helping fare better than most. "Advertisers are gravitating to online inventory that is branded," said
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03/03/2009
Online Networks
The hot-button issue of potential online access to all cable programming arose Mon at the Deutsche Bank Media and Telecom Conference , with both Viacom pres/CEO Philippe Dauman and Time Warner chmn/CEO Jeff
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03/03/2009
DTV Doings
NAB is rebranding its DTV consumer education campaign to reflect the new June 12 deadline. The trade group is launching new ads in 200 public buses across DC. It's also updating TV spots in English and
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03/03/2009
People
Comcast Interactive Media tapped Interactive Advertising Bureau co-founder Scott Schiller as svp, ad sales, with oversight of Fandango , Fancast , Movies.com and Plaxo . — NBA Digital