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Premium Content
05/05/2009
Interactive Advertising Reaching for the Masses
Advanced, interactive advertising is top of mind for most operators and networks these days. The field is ripe with possibilities, but there are disparate pieces that need to be streamlined on the back end for
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Premium Content
05/04/2009
VOD Views – March 2009
The following chart depicts VOD activity by genre across several MSOs for March 2009. As the data shows, VOD content directed at music and kids continue to be the strongest categories, with TV shows and movies following. Source: Rentrak—————–March 2009———————-Category% of Total OrdersOrders/STBMusic28%16.53Kids24%12.48TV Entertainment17%5.73Free Movies13%4.59The Cutting Edge5%6.69Source: Rentrak On Demand Essentials February 2009. Data based on […]
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Premium Content
05/04/2009
CableFAX Week In Review
Company Ticker 5/01 1-Week YTD Close % Chg %Chg BROADCASTERS/DBS/MMDS BRITISH SKY: BSY 29.06 11.50% 5.40% DIRECTV: DTV 24.57 (1.6%) 7.20% DISH: DISH 14.38 3.60% 29.70% DISNEY: DIS 21.94 8.30% (1.8%) GE: GE 12.69 4.80% (15.9%) HEARST-ARGYLE: HTV 4.46 (2%) (25.2%) ION MEDIA: ION 1.44 NEWS CORP: NWS 9.26 3.80% (2.1%) MSOS CABLEVISION: CVC 17.46 […]
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Premium Content
05/04/2009
The 2nd 100 Days!
Nationalize broadband? Nationalize wireless? Nationalize ALL forms of telephony? If it's two-way, it must be… NATIONALIZED! Merge Bell Labs, CableLabs, "Space"Labs, "Air"Labs, Dirt Labs and every lab
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Premium Content
05/04/2009
Programming
Disney Channel ordered a 3rd season of "Wizards of Waverly Place," and says a movie based on the series will bow on the net in Aug. — Forbes and E! will jointly produce 8 hour-long celeb specials, and 2
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Premium Content
05/04/2009
VOD
Charter is promoting its VOD platform with a sweepstakes offering subs a 52" HDTV each week during May and a grand prize of $10K. Participants may enter by