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*Tivo
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06/16/2016
Mediacom Communications Corporation – Xtream Sweepstakes
Mediacom’s Xtream Internet, TV and home package, which combines fast WiFi with TiVo DVR capabilities. So the goal of this campaign was to expose it new audiences—particularly young professionals. Mediacom created a series of sweepstakes and engaged consumers on social media. The first targeted young families and offered an all-expenses-paid trip to Universal Studios. The […]
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06/15/2016
Mediacom Communications Corporation – Xtream Sweepstakes
Sweepstakes Marketing | Mediacom Communications Corporation – Xtream Sweepstakes Mediacom’s Xtream Internet, TV and home package, which combines fast WiFi with TiVo DVR capabilities. So the goal of this campaign was to expose it new audiences—particularly young professionals. Mediacom created a series of sweepstakes and engaged consumers on social media. The first targeted young families and […]
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Premium Content
06/10/2016
Set-top Proposal: The Fight Gets Bigger
The war over the controversial FCC proposal to open up the set-top market for third party vendors has intensified.
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Premium Content
06/01/2016
Patent Punches: Comcast Tells Rovi… Don’t Mess with Texas
Comcast has countersued Rovi, accusing the tech company of breaching its contract by filing that patent lawsuit in federal court in TX and by going to the International Trade Commission with a complaint.
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Premium Content
06/01/2016
WinView Gets Big Backers
At INTX last month, TiVo chmn Tom Rogers briefed a few cable operators about his latest venture WinView, a free-to-play, two-screen synchronized sports play-along service.
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Premium Content
06/01/2016
TiVo Numbers
Total TiVo subscriptions increased by 315K in 1Q to more than 7.1mln, with MSO subscriptions rising 28% YOY to 6.1mln.