Sweepstakes Marketing | Mediacom Communications Corporation – Xtream Sweepstakes

 Mediacom’s Xtream Internet, TV and home package, which combines fast WiFi with TiVo DVR capabilities. So the goal of this campaign was to expose it new audiences—particularly young professionals. Mediacom created a series of sweepstakes and engaged consumers on social media. The first targeted young families and offered an all-expenses-paid trip to Universal Studios. The second went after streamers who love the Walking Dead. The prize? Two tickets to a live filming. And the third promoted Xtream’s high-speed WiFi by offering a trip to a Nascar race as a prize.

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NCTA CEO Eyes Spring Policy Summit

Cory Gardner is the first NCTA President/CEO to take the helm of the association without the Cable Show (also referred to as INTX: The Internet & Television Expo or the National Show) as a platform for the industry’s agenda. NCTA shuttered the 65-year-old convention in 2016. While it’s not coming back, Gardner does think there’s room for some industry show-and-tell.

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