Sweepstakes Marketing | Mediacom Communications Corporation – Xtream Sweepstakes

 Mediacom’s Xtream Internet, TV and home package, which combines fast WiFi with TiVo DVR capabilities. So the goal of this campaign was to expose it new audiences—particularly young professionals. Mediacom created a series of sweepstakes and engaged consumers on social media. The first targeted young families and offered an all-expenses-paid trip to Universal Studios. The second went after streamers who love the Walking Dead. The prize? Two tickets to a live filming. And the third promoted Xtream’s high-speed WiFi by offering a trip to a Nascar race as a prize.

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Thursday–September 11

Cable Linear Viewpoint as Paramount-WBD Talk Spikes

As the great linear network splinter looms, we thought new findings from a new Erdos cable study were illuminating. Then a report emerged that Paramount is prepping a bid to buy Warner Bros. Discovery and they got even more interesting.

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