youtube contour cox

Our Take:

YouTube may be taking over the world–literally. A localized version of YouTube is now available in 85 countries. Additional countries that now have access to the platform with local language and search options include in Georgia, Azerbaijan, Kazakhstan and Belarus, and the Adriatic and Baltic states. That also means that artists within those countries can join in on YouTube’s revenue sharing program, VideoInk reports. Some of the popular creators in those parts of the world include DIY and vlogging channel DynastyofCat, local broadcast network TheSevenChannel, 17-year-old Belorussian vlogger DimaErmuzevich, and the Serbian music channel Grand Production. More details here in the official YouTube blog post.

The race to dominate the online video world has been fierce of late, with OTT pure-play options like Vessel joining the ranks of streaming video services from traditional companies like DISH’s Sling TV, Verizon’s Go90 and Comcast’s Watchable. Then there’s Facebook, which is adding a revenue sharing option for creators that’s the same percentage as YouTube. 

Indeed, the race isn’t likely to slow down anytime soon.

Already a global superpower in the online video space, YouTube is further ramping up its growth with this week’s launch of localized versions in Georgia, Azerbaijan, Kazakhstan and Belarus, as well as the Adriatic and Baltic states. All these regions now have their own version of the Google-owned platform that uses local language and search results to help users discover new content.


The Daily


Is There a Need for Speed for Remote Learning?

As the FCC rushes to establish the Emergency Connectivity Fund to reimburse schools and libraries for internet , what sort of broadband speed is needed?

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up



Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.