Web Video Strategies From New Major Players, Facebook and Twitter
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| March 2, 2015
Our Take:
Move over, YouTube. In the race to owning Internet video, Facebook and Twitter have become major players in the space in recent months, as this Forbes article points out. Facebook is growing its native video product, while Twitter’s new video camera product is poised to own brand-centric video curated by users’ interests. For television and tech companies, these options provide more ways to share your products and engage with consumers.
For the past ten years there was only one answer to the question: “Who owns Internet Video?” It was YouTube, hands down. But in the past 90 days – we’ve seen two major players get in the game in a way that will forever change how video on the web […]