Our Take:

Snapchat’s “Our Story” feature, which crowdsources snaps submitted by users about certain large-scale events, is getting millions of views, according to this Gigaom article. So many views, in fact, that the author compares the numbers to those of record-breaking ratings hits on cable. With this feature and the recently launched Discover platform, Snapchat is becoming a platform for crowdsourcing tens of million of eyeballs–something that could benefit the media companies that have partnered with the company. Moreover, with some individual users getting millions of “My Story” views, we’re likely to see Snapchat “influencers” begin to take shape–and be leveraged by media brands–much like Facebook and Twitter have produced.

Snapchat is telling people how many views their “Our Story” clip receives if they make one in the collective, crowdsourced section. Based on people I’ve interviewed, it appears Snapchat’s Our Stories are hitting viewing numbers that television’s most popular shows see, although it’s tough to get a clear picture of Snapchat’s metrics.

Read More at GigaOM

The Daily


Spectrum Launches Small Business Campaign

Charter rolled out a new national ad campaign for Spectrum Business aimed at its offerings for small businesses. Dubbed “Made to Work,” the campaign will include broadcast TV, radio, direct

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.