Snapchat to Partner With Viacom on ‘Our Story’ for VMAs
Our Take:
For the first time, Snapchat and Viacom are collaborating on the social network’s Our Story feature, which curates a series of users’ snaps surrounding a designated event, Variety reports. As we mentioned in a summary of Cynopsis Digital’s Snapchat webinar, the platform recently made advertising available for this curated video section. That’s where the advertisers Taco Bell, Verizon, American Legacy and Covergirl come in. Snapchat has a very young user base and, in total, they take 350 million snaps a day–working out to 22 times per person, on average. That has the potential for a lot of buzz, so Viacom is wise to capitalize on that.
Snapchat and Viacom have struck their first deal, which will be in support of an ad-supported Live Story for Sunday’s “MTV Video Music Awards.” The “VMA” Live Story will draw from Snapchat users who will be able to get access to red carpet, backstage and other parts of the event that may not ne…