Our Take:

For the first time, Snapchat and Viacom are collaborating on the social network’s Our Story feature, which curates a series of users’ snaps surrounding a designated event, Variety reports. As we mentioned in a summary of Cynopsis Digital’s Snapchat webinar, the platform recently made advertising available for this curated video section. That’s where the advertisers Taco Bell, Verizon, American Legacy and Covergirl come in. Snapchat has a very young user base and, in total, they take 350 million snaps a day–working out to 22 times per person, on average. That has the potential for a lot of buzz, so Viacom is wise to capitalize on that.

Snapchat and Viacom have struck their first deal, which will be in support of an ad-supported Live Story for Sunday’s “MTV Video Music Awards.” The “VMA” Live Story will draw from Snapchat users who will be able to get access to red carpet, backstage and other parts of the event that may not ne…

Read More at Variety

The Daily

Subscribe

DISH Taking 5G Sign-Ups

DISH is taking names for potential sign-ups for its 5G service. Axios first spotted the DISH website, which notifies folks when the service is available in their area.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.