Our Take:

For the first time, Snapchat and Viacom are collaborating on the social network’s Our Story feature, which curates a series of users’ snaps surrounding a designated event, Variety reports. As we mentioned in a summary of Cynopsis Digital’s Snapchat webinar, the platform recently made advertising available for this curated video section. That’s where the advertisers Taco Bell, Verizon, American Legacy and Covergirl come in. Snapchat has a very young user base and, in total, they take 350 million snaps a day–working out to 22 times per person, on average. That has the potential for a lot of buzz, so Viacom is wise to capitalize on that.

Snapchat and Viacom have struck their first deal, which will be in support of an ad-supported Live Story for Sunday’s “MTV Video Music Awards.” The “VMA” Live Story will draw from Snapchat users who will be able to get access to red carpet, backstage and other parts of the event that may not ne…

Read More at Variety

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Friday–October 16

NCTA CEO Eyes Spring Policy Summit

Cory Gardner is the first NCTA President/CEO to take the helm of the association without the Cable Show (also referred to as INTX: The Internet & Television Expo or the National Show) as a platform for the industry’s agenda. NCTA shuttered the 65-year-old convention in 2016. While it’s not coming back, Gardner does think there’s room for some industry show-and-tell.

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