Fullscreen’s digital brand for comedy and gaming fans Rooster Teeth has announced a new name for its SVOD sponsorship program: “First.” It’s a coming out of sorts for the platform, which founders Matt Hullum and Burnie Burns are now calling a “full-fledged subscription video service” despite having been around for the past 13 years. The creators said they’d received feedback that the name, which used to be called simply “sponsorship,” was “confusing” to its community. “First” speaks to the culture of the brand, which prides itself in belonging to a community that’s first to create things, see things and share things.

The price for the service has received a “small price update” of its six-month membership option, up to $19.99 from $15.99. Existing members get to keep the lower price until they make changes to their membership plan. For just a month at a time, it costs $4.99. Meanwhile, the perks have also gotten a boost. Members still get to watch exclusive shows, be free from ads, receive a 5% discount in the store, and other benefits. But Rooster Teeth is adding more shows and docs, and a new tier for super fans called “Double Gold.” The latter goes for $34.99 a month, or $179.99 every six months, and gets you a box of Rooster Teeth merch valued at around $60 in the mail every month, a 10% store discount, access to contests and giveaways, and early access to events.

First joins an already crowded SVOD market—and one that’s been particularly focused on gaming and fan culture recently. Much is being led by AT&T and Chernin Group joint venture Otter Media, which owns Rooster Teeth parent company Fullscreen. Ellation, part of Otter Media as well, is launching an SVOD offering a suite of a la carte channels, one of which is Rooster Teeth. And two other brands in Ellation’s SVOD “VRV,” Nerdist and Geek & Sundry, are getting their own community-oriented platform. Fullscreen itself launched an SVOD for teens and young adults this past April.

The Daily


Some Operators Ending QAM Video, Forcing IPTV Switch

While many consumers are choosing to drop traditional cable video service, a few operators, including Cable One and GCI, are giving them a push to IP video.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.