NBC Sports Digital announced last week the launch of a new original digital content initiative featuring short-form originals, interviews, clips and highlights from NBC Sports Group’s properties.

The first project is the 6-episode original digital series “Sherman’s Warriors,” which follows former Green Bay Packers head coach Mike Sherman as he takes on a new challenge by coaching a struggling high school football team in Cape Cod, MA. It debuted this past Sunday.

“The content will be available unauthenticated on NBCSports.com and other NBC Sports Digital properties, and will be ad supported similar to how video content on NBCSports.com currently features advertisements,” said Brian Gilmore, Senior Director, Video, NBCSports.com.

NBC Sports Digital Shorts are also on Comcast’s short-form video service Watchable, its live, authenticated service NBC Sports Live Extra, Yahoo and others. Right now it’s unscripted content featured; Gillmore said there are currently no plans for scripted.

“Although our business is already strong at creating short form video, the goal of NBC Sports Digital Shorts is to provide fans with more digital video content on more platforms,” Gilmore said. On whether it’s designed specifically for younger audiences: “The nature of the content makes it more shareable and social friendly in order to connect with all audiences, and has historically resonated well with a younger demographic,” he said.

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