Recently we wrote about the rise of ad blocking software, a very real obstacle to the monetization of digital advertising. A whopping 93% of respondents in one survey from Unruly said they would consider ad blocking. Simply put, ads need to become more relevant to consumers and less of a nuisance if they are going to be accepted as legitimate content.
How is the trend occurring globally? According to a 2016 digital report from Reuters Institute for the Study of Journalism, ad blocking is a global phenomenon that happens more frequently in other parts of the world, including Poland (38%) and Greece (36%). About a quarter of online viewers use ad blocking software in the U.S. Most of them are under the age of 35 and are people who use news the most. Check out the full chart below of ad blocking in various countries, from Statista.
You will find more statistics at Statista