Google Enters Wireless Game
Our Take:
Google announced that it’s launching a wireless service that will likely operate on the Sprint and T-Mobile networks. The business goal isn’t to take out the competition, however, says this CNN Money article, but rather “to showcase wireless innovations and pressure the carriers to do the same.” It will piggyback on existing networks. Recently, Cablevision launched a WiFi-only phone service dubbed Freewheel. Though it’s not meant to compete with major wireless service providers either, the move exemplifies the MSO’s interest in the future of wireless “connectivity.”
Google will start selling cell phone service, the company’s products chief Sundar Pichai announced at Mobile World Congress in Barcelona on Monday. Google will formally announce its plans “in the coming months,” with a launch coming at a later date.
