apple charter

Our Take:

This week we wrote about how Apple CEO Tim Cook’s comments on virtual reality during the company’s earnings call seemed positive, and that it was rumored that the company has invested in virtual reality with the hire of a VR expert. In this article Variety discusses a report originally made by the Financial Times that Apple has secretly hired several hundred virtual and augmented reality experts and has even been prototyping device that could compete with Oculus Rift. In short, competition in the VR space is heating up. That being said, development in the space doesn’t necessarily equate to a product launch, the article notes. Just look at the Apple TV set which never came to fruition. 

Apple has assembled a secret team of several hundred virtual and augmented reality experts, according to a Financial Times report. The team has been prototyping devices that could compete with Microsoft’s Hololens augmented reality headset as well as Facebook’s Oculus Rift virtual reality (VR) headset.

Read More at Variety

The Daily

Subscribe

Media Industry Not Backing Down from Pride Celebrations

For years, programmers and MVPDs have welcomed June with a slew of Pride Month-themed programming and initiatives, and that doesn’t seem to be changing despite recent backlashes against Target , Bud Light and others.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.