Our Take:

In light of Apple’s rumored investment in virtual reality, comments on the subject made by CEO Tim Cook during Tuesday’s earnings call were particularly interesting, Techradar reports. Cook said virtual reality wasn’t actually “niche” and that it has “interesting applications.” As for the the rumors of its VR investment, Apple is said to have hired a top researcher in VR, Virginia Tech professor Doug Bowman, among other VR-related hires. We could see an Apple VR headset in the future, which could compete with Samsung Gear VR and, of course, Facebook’s Oculus Rift coming in March. 

Apple CEO says VR is ‘not a niche’ after rumored investment | Tim Cook thinks that virtual reality is has interesting applications and is ‘really cool.’ Tim Cook thinks that virtual reality is has interesting applications and is ‘really cool.’ Buying advice from the leading technology site

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Media Industry Not Backing Down from Pride Celebrations

For years, programmers and MVPDs have welcomed June with a slew of Pride Month-themed programming and initiatives, and that doesn’t seem to be changing despite recent backlashes against Target , Bud Light and others.

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