Our Take:

AOL officially launched ONE by AOL: Creative on Tuesday, a cross-screen platform that helps advertisers, marketers and creatives reach viewers programmatically and target them at scale. It was build from the company Pictela, which AOL acquired in 2010. Customers like Toyota and L’Oreal are currently using the product, which is available in the US, the UK and Canada, with more to launch in the coming months. As the article from AdExchanger notes below, programmatic advertising has gotten more attention in recent years–from Google and many others. Back in July AOL announced five new ad formats, which include programmatic options.

AOL has packaged a number of its creative point solutions into a single platform called ONE by AOL: Creative, which the company revealed Tuesday. The self-serve banner, video and mobile ad creator was built on the back of Pictela, a rich media tool AOL acquired in 2010, which provided templates for marketers to create custom,…

Read More at adexchanger.com

The Daily


C-band Auction Concludes

The C-band auction officially came to a close Friday after 97 rounds of bidding that grossed just under $81bln, cementing its place as the highest-grossing spectrum auction held in the US. FCC chairman Ajit

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