amazon prime video X1

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Amazon is launching its Prime instant video service in India and plans to pour $5 billion into it, Deadline reports. And local content is part of the strategy. The company launched in India n 2013 and said it will spend $2 billion on that initiative. And given the more forgiving regulatory climate, the country is becoming more attractive to western companies, the article notes. Amazon recently has gotten a lot of good press for its original content–the series “Transparent,” for instance, won a Golden Globe and was just nominated for an Emmy. Original content is part of its strategy here in the U.S., so it may pursue that route in India as well.

Jeff Bezos’ e-commerce giant Amazon is doubling down on its presence in India by launching its Prime service in the country. The company is planning to invest up to $5 billion in the country, according to a report in India’s Economic Times. Part of that figure will be dedicated to creating local content.

Read More at Deadline

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