We have a date for Discovery Channel’s 2017 “Shark Week.” And with it comes another um, biting, promotion. Anticipation for the spots has ran high ever since the programmer cracked up the country with the 2013 introduction of Snuffy the Seal. Check out the new clip below. Are you pro-shark or SEAL?

Shark Week, which premieres July 23, has always been a ratings juggernaut for the channel. But last year’s numbers took a hit by scheduling. The net moved the stunt up to early June to avoid bumping against the Rio Olympics, but CEO David Zaslav later called it a mistake. We’ll all be watching to see if Chompie and his friends can make a triumphant return. Shark Week is television’s longest running summer event with this its 29th anniversary.

The Daily

Subscribe
Thursday–December 12

People

Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.