According to Nielsen’s Advertising & Audiences Report released this week, television ad spend in the U.S. increased 4.5% in 2011, raking in $72 billion—more ad dollars than all other platforms combined. Ad spend on cable TV has increased over the years, showing a climb of 42% since 2007, and it also leads in time spent consuming media.

Moreover, Nielsen’s Q4 2011 Cross-Platform Report suggests that traditional TV continues to be the center of consumer viewing habits. The average American watches about 5 hours of video a day, and though consumer habits are shifting toward non-linear TV viewing options, they’re not turning off the tube: 98% of video is watched on the television.

Additional highlights of the Advertising & Audiences Report include:
Network Growth
Spanish-language cable and network TV has shown double digit growth in ad spend over the past year-particularly cable, which is up 24% from 2010, compared to network TV, which is up 16%.

Automotive holds the majority of ad spend across all media, with quick-service restaurants holding a distant 2nd. A total of $10.2 billion was spent by automotive brands in 2011, nearly double that of the latter category’s spend.

Top Spenders
The big spenders in TV advertising were AT&T, which spent $1.1 billion on its AT&T Wireless Web Access brand, and Verizon, with $702.2 million for Verizon Wireless Web Access.

Go here to access the full report.

The Daily


Altice USA Feeling Broadband Pressures

Altice USA is no longer sure that its broadband adds for the year will equal the historic levels it saw in 2018 and 2019. Residential broadband net additions were flat in 2Q21 compared to the 13,000 it saw in

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