Study: How Twitter Users Influence TV Viewing
Our Take:
Curious about how Twitter users influence TV viewing? A report from Ipsos says that 18-49ers watch more TV per week and are also more likely to share what they know and can influence others. You can register and download the report below, but here are a few things to note:
“Twitter users are significantly more likely to have a cable, satellite or fiber optic subscription than non-users (93% of Twitter users versus 86% of non-users).”
“Twitter users are more likely to also consume TV content on emerging platforms such as online SVOD (Subscription Video on Demand) services and content freely available on the internet.”
“Twitter users are significantly more likely to identify as being someone one who:
•Knows a lot about what’s on TV and am sometimes a source of TV information for friends or family; and/or
•Is a TV expert, friends and acquaintances always come to me to find out about TV shows.”
“Twitter users are almost seven times more likely than non-users to create social content for most or all of the shows that they watch, with 20% of Twitter users stating they engage in social content creation related to TV versus 3% of non-users.”
“While watching via a TV set remains the most common way to view content (78% of Twitter users and 87% of non-users preferring this way), Twitter users (22%) are significantly more likely than non-users (13%) to prefer watching content on a device other than a TV.”
At Ipsos, we have done a vast amount of research on the topic of Influencers and TV. Our recent paper offers a comprehensive view of the level of influence Twitter users’ have in the TV space as compared to non-users of Twitter.
