Univision recently hosted the “Leading the Change” Marketing Forum, its annual event for its multicultural client and agency partners. The goal of the forum was to present Hispanic marketing thought leadership and gain actionable insights on how to engage with Hispanics. In total, 130 marketers from 54 brands and 25 partner agencies were present, including Governor Mitt Romney, Trend Hunter CEO Jeremy Gutsche and Brian Benstock Vice President and General Manager of Honda. Topics ranged from research presentations on the bilingual brain, decoding the millennial generation and sports fanatics, to addressing the role of big event sponsorships when marketing to US Hispanics and best-in-class tactics from national brands with comprehensive Hispanic marketing strategies.

Pictured above are UCI President and CEO Randy Falco and Governor Mitt Romney. The governor was interviewed by Univision newscaster Maria Elena Salinas and spoke about immigration and the crucial Hispanic vote, noting that he believes Republicans need to be connecting with Hispanics as early as the primaries.

The Daily

Subscribe
Thursday–May 28

Public Interest, ABC In FCC Crossfire

FCC Commissioner Anna Gomez offered some foreshadowing last week that a notice on the public interest standard was coming.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.