From L to R: Claudio Marcus, GM, Data Platform, FreeWheel moderates a panel of industry thought leaders John Hoctor, co-founder & CEO, Data Plus Math; Jessica Hogue, svp, digital client solutions, Nielsen; Laura B. McElhinney, chief data officer, Horizon Media and Jonathan Steuer, chief research officer, Omnicom Media Group at the FreeWheel NOWFRONT. Together, they discussed how TV is getting smarter and why media buyers and sellers should take full advantage.

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