Nickelodeon used its upfront Wednesday to unveil Noggin, a mobile subscription service for preschoolers to launch March 5. The ad-free offering will cost $5.99/month.

Noggin, which was Nick Jr’s former name, will be available in the App Store initially. It’s also in discussions with distributors about offering the service as a premium complement to authenticated subscribers.

Content at launch will include series such as “Blue’s Clues” and “Ni Hao, Kai-lan,” along with short-form content such as music videos from preschool characters. Nick said the content will remain separate and distinct from preschool content currently available on its existing distribution platforms.

“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” said Cyma Zarghami, President, Viacom Kids and Family Group.

The Daily

Subscribe
Monday–July 14

FCC Approvals Raise Speculation for More Mergers

The FCC’s approval of a trifecta of deals—T-Mobile-UScellular, Intelsat-SES and T-Mobile-Metronet—could open the floodgates for more consolidation

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.