Nickelodeon used its upfront Wednesday to unveil Noggin, a mobile subscription service for preschoolers to launch March 5. The ad-free offering will cost $5.99/month.

Noggin, which was Nick Jr’s former name, will be available in the App Store initially. It’s also in discussions with distributors about offering the service as a premium complement to authenticated subscribers.

Content at launch will include series such as “Blue’s Clues” and “Ni Hao, Kai-lan,” along with short-form content such as music videos from preschool characters. Nick said the content will remain separate and distinct from preschool content currently available on its existing distribution platforms.

“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” said Cyma Zarghami, President, Viacom Kids and Family Group.

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