Our Take:

The top execs at companies like Fox and Time Warner are reevaluating their strategies regarding selling content to Netflix as SVOD options increase, Bloomberg reports. Fox CEO James Murdoch said the company’s thinking about the business surrounding SVODs is “evolving,” and that Fox has done more business with Hulu lately rather than Netflix since Fox can control its own advertising. Meanwhile, Time Warner is pushing pay-TV operators to offer entire seasons of shows in order to entice subscribers to binge on their platforms instead of Netflix. The takeaway? The SVOD market is robust–and they certainly have more power to leverage today than they did a few years ago.

After years of selling old seasons of hit shows exclusively to Netflix Inc., some of the world’s biggest media companies are adjusting their strategy, signing deals with other streaming video services or making more episodes available on demand via traditional pay-TV distributors.

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Tech Emmys

Comcast , Charter , Cox , AT&T and DISH are among those receiving Technology & Engineering Emmys for developing and pioneering deployment of synchronized local DMA advertising capabilities for

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