With customer retention so vital these days, Net Promoter—a mash-up of customer feedback and rankings on a 1-10 scale—has become a key driver, with the microscope particularly focused on low-scoring detractors and high-scoring brand zealots. The industry began flocking to Net Promoter a few years ago, and from boardroom presentations to ongoing executive training and reporting programs specifically about NPS, the standard shows no sign of slowing down. MVPDs discuss how and why they use NPS.

More top stories in today’s CableFAX Daily:

The US Court of Appeals for the 9th Circuit denied Fox’s petition to rehear its case against DISH over its ad-skipping Hopper service. Here’s what Fox can do next.
Players Network told the SEC Fri that it had filed a civil suit in the 8th Judicial District Court in Clark County, NV, against Comcast and Advanced Information Systems, seeking $150mln in damages. Read on for details of the suit, which was obtained by CableFAX.

The Daily


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