Keeping Score – Why Everyone is Talking About Their Net Promoter Rankings
By| January 27, 2014
With customer retention so vital these days, Net Promoter—a mash-up of customer feedback and rankings on a 1-10 scale—has become a key driver, with the microscope particularly focused on low-scoring detractors and high-scoring brand zealots. The industry began flocking to Net Promoter a few years ago, and from boardroom presentations to ongoing executive training and reporting programs specifically about NPS, the standard shows no sign of slowing down. MVPDs discuss how and why they use NPS.
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