HBO is streaming episodes of its new series “Ballers” and “The Brink” on Facebook for free, Variety reports. It’s the first time the premium network has done this on Facebook, but it has put other series on other digital platforms like YouTube for free in the past. As this article points out, it makes sense to put “Ballers” on Facebook considering that its star Dwayne “The Rock” Johnson has 49 million followers on the platform. That’s some serious leverage. This sampling strategy is likely to continue as consumers watch video on additional screens.
HBO – for the first time – is offering free access to full episodes of its original programming on Facebook, a move that if nothing else shows the growing clout in the video space of the social-media giant.