Google’s head of sport for North America didn’t use his keynote at Tues’ PromaxBDA Sports Media Marketing Summit in NYC to position the Internet giant as a creator of original content or purchaser of sports rights. Instead, Frank Golding appealed to sports leagues to put content on Google-owned YouTube to drive engagement back to their brands. “With that content on YouTube, they can drive fan engagement and drive viewers and fans back to either their properties or to their games or their mobile apps, or, in other words, to use YouTube to help drive their business,” he told CableFAX after his presentation. More on why this is a challenge for Google and comments from Golding on sports rights.

More top stories in today’s CableFAX Daily:

Congrats to the new class of Cable Hall of Fame inductees, which the Cable Center will induct during its annual dinner held in conjunction with The Cable Show (Apr 29-May 1, L.A.). Here are the nominees.

Apple TV added more options to its programming lineup.

FiveThirtyEight.com, now part of ESPN, has set a re-launch date.

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Ratings

In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

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