Google’s head of sport for North America didn’t use his keynote at Tues’ PromaxBDA Sports Media Marketing Summit in NYC to position the Internet giant as a creator of original content or purchaser of sports rights. Instead, Frank Golding appealed to sports leagues to put content on Google-owned YouTube to drive engagement back to their brands. “With that content on YouTube, they can drive fan engagement and drive viewers and fans back to either their properties or to their games or their mobile apps, or, in other words, to use YouTube to help drive their business,” he told CableFAX after his presentation. More on why this is a challenge for Google and comments from Golding on sports rights.

More top stories in today’s CableFAX Daily:

Congrats to the new class of Cable Hall of Fame inductees, which the Cable Center will induct during its annual dinner held in conjunction with The Cable Show (Apr 29-May 1, L.A.). Here are the nominees.

Apple TV added more options to its programming lineup., now part of ESPN, has set a re-launch date.

The Daily


New Street Drops Altice USA to ‘Neutral’

New Street Research is downgrading Altice USA to “Neutral” after a warning from CEO Dexter Goei that the provider would lose subs in 3Q21. “The stock is too cheap, even with 12-18 months pause in share

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.