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Up Ahead

Sept 29-Oct 1: NCTC and ACA Connects’ Independent Show

Sept 29-Oct 8: Advertising Week 2020

Oct 5: WICT Leadership Conference

Oct 6-9: NAMIC’s 34th Annual Conference

Oct 12-15: SCTE-ISBE Cable-Tec Expo

Research

➢ Over 90% of all time spent with NBCU News and Sports content is spent viewing live.

➢ Digital viewing is driving the shift toward on-demand programming. Every year for the past five years, NBCU’s digital content consumption has grown at a minimum of 30% YOY.

➢ 97% of consumption in a typical NBCU campiagn occurs on a TV screen, either via linear, CTV or STV VOD.

(Source: NBCUniversal One Audience Trends Report)

Quotable

“Thanks to cable operators, local businesses could keep going even when customers weren’t able to walk through the door. Thanks to cable operators, the sick could get medical assistance online without taxing overwhelmed hospitals and healthcare workers. Thanks to cable operators, teachers could work with students even with the schools closed. And thanks to cable operators, we can keep in touch with friends and family while keeping a distance. Faced with one of the most challenging crises in our nation’s history, cable operators were there for us.” – FCC chmn Ajit Pai at Cablefax’s FAXIES Virtual Celebration

The Daily

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