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Research

➢ Six in ten US adult broadband users who use pay TV on-demand services have increased viewing as a result of stay-at-home directives, with 19% reporting a significant increase.

➢ 21% of those using virtual pay TV on-demand report significant increases in viewing, a bit higher than their cable and fiber pay TV counterparts at 19%.

➢ Only 13% of satellite on-demand viewers reported significant increases in consumption.

(Source: The Diffusion Group)

Quotable

“What Max and AT&T TV have in common is they are both software based, independent of any proprietary hardware, allowing customers to get access content over any device, over any hardware platform… They’re low friction, they can be deployed literally by a flick of a computer switch somewhere in a back office… And that’s what consumers will see as the customer-based Max grows. It becomes a more scaled distribution element within AT&T, certainly something that surpasses 25-28% of households like our pay TV offering. That becomes a lead basis of entertainment and how we get into households.” — Incoming AT&T CEO John Stankey at the JP Morgan Technology, Media and Communications Conference

The Daily

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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