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Research 

➢ Some 64% of US households with at least one screen have cut the cord with cable TV, are planning to cut the cord or have never subscribed.

➢ Of those households that do still have cable TV subscriptions, 11% plan to cut the cord by the end of the year. That figure jumps to 18% for those within the 18-34 age group.

➢ The lack of live sports is likely to accelerate those trends, as 60% of Americans say watching live sports is the primary reason they have kept their cable TV subscriptions.

➢ Overall, 35% of those in the 18-34 age group would rather watch a free streaming service with advertising or some ads for a cheaper subscription.

(Source: The Trade Desk)

Quotable

“It’s an incredible tragedy for the world… and we too are really unsure of what the future brings. It’s super hard to say if there’s strategic long-term implications because we’ve just been scrambling to keep our servers running well, keep the content, get our postproduction done. Our small contribution in these difficult times is to make home confinement a little more bearable.” – Netflix CEO Reed Hastings talking COVID-19 on its 1Q20 earnings call

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Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

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