Tweet Tweet

Research 

➢ Some 64% of US households with at least one screen have cut the cord with cable TV, are planning to cut the cord or have never subscribed.

➢ Of those households that do still have cable TV subscriptions, 11% plan to cut the cord by the end of the year. That figure jumps to 18% for those within the 18-34 age group.

➢ The lack of live sports is likely to accelerate those trends, as 60% of Americans say watching live sports is the primary reason they have kept their cable TV subscriptions.

➢ Overall, 35% of those in the 18-34 age group would rather watch a free streaming service with advertising or some ads for a cheaper subscription.

(Source: The Trade Desk)

Quotable

“It’s an incredible tragedy for the world… and we too are really unsure of what the future brings. It’s super hard to say if there’s strategic long-term implications because we’ve just been scrambling to keep our servers running well, keep the content, get our postproduction done. Our small contribution in these difficult times is to make home confinement a little more bearable.” – Netflix CEO Reed Hastings talking COVID-19 on its 1Q20 earnings call

The Daily

Subscribe

On the Circuit

The Mid-America Cable Telecommunications Association recently elected three new members to its board: PeakView Solutions ’ Eric Claytor ; Cunningham Fiber ’s Drew Cunningham ; and NCTC ’s Pam Gillies

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.