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Research

➢ US OTT access revenue growth is estimated to grow by 29% to $28.5bln in 20200, and $44.2 bln for 2022.

➢ OTT access spending in 2022 will be more than half (55%) of what is spent on
TV access, up from 22% in 2019.

➢ Independents, programmers and TV access providers represented 58.4%, 34.4%, 7.2% of 2019 US OTT access revenue, and forecast 49.5%, 47.2%, 3.3% for 2022.

➢ Broadcast & cable TV network online advertising, driven by OTT, is estimated to represent 7.7% of 2020 and 9.7% of 2022 US TV advertising revenue.

(Source: Convergence Research Group)

Quotable

“You go a few more months and while people say, one of the last things I’ll cut is my subscription to entertainment which I desperately need to get through the day. That will eventually take its toll. People will not have the discretionary income to afford it. But it doesn’t change the dynamics of anything. You’ve got the competitors. Streaming is taking over the world. Hollywood is irrelevant. The only companies that have a true path, absolute clear business model path forward have nothing to do with the history of the entertainment business. Amazon and Netflix. Everybody else, good luck to them. I mean, they may be able to build subscription services that may be profitable, but that world has changed forever. I think this pandemic has nothing to do with — other than earnings are going to be much less for a while.” – IAC & Expedia chmn Barry Diller on CNBC “Squawk Box.”

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