Tweet Tweet

Up Ahead

Nov 10-17: C2HR Virtual Conference

Nov 10: WICT DC/Baltimore Chapter Tech It Out

Nov 12: CableLabs Mobile Summit – Convergence

Dec 4: Cablefax Most Powerful Women 2020 Virtual Celebration

Dec 4: 2020 Cable TV Pioneers Induction Ceremony

Research

➢ MediaRadar estimates that $425mln was spent across National TV, Digital and Print for political ads between Jan 2020 and Oct 2020.

➢ Over 90% of all political ad spending at the national level was dedicated to National TV.

➢ Outside of CBS, NBC, ABC and Fox, the channels seeing the most sizable national ad spending include Univision, Food Network, HGTV, Adult Swim and Fox News.

(Source: MediaRadar)

Quotable

Yeah, it really came at both a great and terrible time. A couple of things that we found about the important role of states. First, it reinforced the role that states are playing in bridging the digital divide. States are just slightly more nimble than the federal government, and broadband is complicated, which is the understatement of the year. And thankfully, more stakeholders are realizing that this isn’t a wonky tech issue. But that also means that more people need to be at the table in order to bridge the digital divide. So in ways, we found that state governments are slightly better positioned to facilitate that type of collaboration that’s really necessary. But what we really learned is that for the last decade, states have been quietly rolling up their sleeves and doing the work.

– Kathryn De Wit, manager of the Broadband Research Initiative at Pew Charitable Trusts, on broadband during the COVID-19 pandemic

The Daily

Subscribe

Programming

ESPN is activating its MegaCast production for the NFL Wild Card presentation (taking place Jan 9 or 10). ESPN and ABC will simulcast the Wild Card game, and ESPN2 and Freeform

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up