Winner

Alyssa Corcoran – NBCU
NBCU has always been a complicated hydra, its many networks and properties in constant motion. But as new owner Comcast works to integrate its own properties into that already multi-headed animal, the brass has at least one big thing going for it on the corporate communications side: Alyssa Corcoran. This cable veteran, who kept Ted Turner in line before she came to NBCU, has her hand in just about every aspect of the business—ready to wrangle any executive, coordinate any project or quell any controversy. She’s the kind of PR professional that top execs literally spend years trying to find (and often years trying to keep). She works with just about every NBCU division and liaisons with every distributor from major MSOs to Hulu, Apple and Google—often coordinating in especially complicated areas such as Olympics-related announcements and digital consortiums like the content industry’s ever-evolving Ultraviolet initiative. And let’s not forget that Corcoran often oversees the most complicated of all PR tasks: Handling talent. Her fingerprints are all over celebrity-filled events and red carpets that seldom run anything less than perfectly under her watchful eyes. All this, and reporters love her too. What else could you want in a PR executive? Absolutely nothing.

Honorable Mentions

Chris LaPlaca – ESPN
Whether handling high-level executive shifts like the departure of George Bodenheimer or simply publicizing ratings successes, LaPlaca’s more than 31 years at ESPN has paid off in droves for this beloved network among fans and press alike. LaPlaca’s reputation for honesty, integrity and fairness is unparalleled—and probably won’t be surpassed.

Marie Moore – IFC
Combine calm focus with a whip-smart intellect, and you get Marie Moore. Despite a shoestring budget, she has used cunning creativity to help turn seemingly obscure shows like “Portlandia” into mainstream hits. And as IFC moved to an ad-supported model in late 2010, it was largely Moore’s planning that ensured a smooth transition with viewers.

EDITOR’S NOTE: Here is a full list of winners from the 2012 CableFAXIES, Sales Executives of the Year, Sales Hall of Fame and Sweet 16 Awards. Check out the photos from our May 1 event.

 
 
 
 

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