Alyssa Corcoran – NBCU
NBCU has always been a complicated hydra, its many networks and properties in constant motion. But as new owner Comcast works to integrate its own properties into that already multi-headed animal, the brass has at least one big thing going for it on the corporate communications side: Alyssa Corcoran. This cable veteran, who kept Ted Turner in line before she came to NBCU, has her hand in just about every aspect of the business—ready to wrangle any executive, coordinate any project or quell any controversy. She’s the kind of PR professional that top execs literally spend years trying to find (and often years trying to keep). She works with just about every NBCU division and liaisons with every distributor from major MSOs to Hulu, Apple and Google—often coordinating in especially complicated areas such as Olympics-related announcements and digital consortiums like the content industry’s ever-evolving Ultraviolet initiative. And let’s not forget that Corcoran often oversees the most complicated of all PR tasks: Handling talent. Her fingerprints are all over celebrity-filled events and red carpets that seldom run anything less than perfectly under her watchful eyes. All this, and reporters love her too. What else could you want in a PR executive? Absolutely nothing.