Best Online/Mobile Extras for a Linear Show
By | September 30, 2013
Winner
Walking Dead Story Sync – AMC
The live, interactive experience invites users to vote in snap polls, answer Poll trivia questions, and relieve tense moments via video clips, all of which are timed to coincide with the premiere broadcast of the latest episode on AMC. “Story Sync” is optimized for Internet browsers, tablets and mobile devices. The exclusive digital content created by AMC as a companion to the series has played a key role in keeping zombie-mania alive and well.
Honorable Mentions
Breaking Bad Story Sync – AMC – This “Story Sync” experience makes watching the series more engrossing and immersive than ever. It offers viewers an unconventional and progressive interactive experience on par with the show itself.
NBA Challenge – NBA Digital –The real-time predictive game allows fans to play along live with every NBA game this season, including the playoffs and all-star weekend.
NCAA March Madness Live – Turner Sports – Live streams of every March Madness game were available in “NCAA March Madness Live” for a nominal fee.
Pretty Dirty Secrets – ABC Family – The mystery web series, spin-off from ABC Family’s hit show “Pretty Little Liars” takes place in Rosewood’s Halloween store as the residents of Rosewood get ready for Halloween. By the end of the 8-part series’ two-month flight, it earned over 6 million video views.
Thanksgiving Live – Food Network – This program gives the audience a chance to share its questions and opinions, and shows the friendship and camaraderie between these famous chefs who viewers are used to seeing solo in the kitchen.