Reality show fans, hang on. There’s a new sheriff in town and the name is “Eastwood.” That’s right, Clint Eastwood’s family is coming to a reality show near you, namely for E! Entertainment. The folks at Comcast Corp’s NBCUniversal division must have been dancing the rhumba when they got a call from the Eastwoods to join the ranks of reality show stars such as Paris Hilton, Kim Kardashian and Snooki.
- Look for ways to cross promote yourself. It’s one thing if you think you are fabulous. What if others think you are great, too, and promoted you as well? Identify your advocates and discuss ways they can be your champions on an ongoing basis. It’s a terrific way to bolster your professional brand.
- Do something off-the-wall, with minimal risk. Who would have ever thought that Clint Eastwood’s family would be in a reality show? Yes, it’s out-of-the-box thinking. However, the risk in minimal because America has already embraced Clint Eastwood. He’s a legend. There are likely millions who would be interested to know more about him and his family.
- Continue to provide great value to your established base while looking for new fans. If you are looking to grow your leadership, continue to provide value for those who know and support the work you do, while continuing to cultivate new relationships and contacts.
- Know the company you will keep. The Eastwoods are now entering a whole other world—reality television. And there is a different kind of celebrity that comes with such renown. As you decide to shift your leadership—whether style or career path—carefully consider your newfound identity and associations. Consider whether they dilute your leadership value or enhance it.
- Fame gives you license to different avenues. The fame and legend of Clint Eastwood has opened the door to make this television show possible. In fact, E! Entertainment President Suzanne Kolb called the show a “key piece of programming…that name [Eastwood] is a gender neutral, larger-than-life, iconic name.” By investing in your growth and development and doing what you can to be a thought leader in the industry, the greater opportunities you can seize—and will come your way.