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Research

➢ 27% of consumers surveyed say they are watching more ads overall than before the pandemic.

➢ 33% are paying particular attention to ads for local businesses.

➢ 53% of Americans surveyed said they would be more likely to purchase a product from/do business with a company that puts out ads explaining what the company is doing to help its employees and/or customers at this time.

➢ Only 12% said this type of messaging would make them less likely to purchase a brand’s products.

(Source: Horowitz Research)

Quotable

“As our world now enters a new era that will test our strength and resolve, it will be important to once again focus on how we can help one another, find a collective purpose, and get through this together. In 2010, just like now, technology and social media were helping us connect and providing a wealth of benefits — ranging from improving our health to entertainment — all while using our personal information… It’s been quite a decade for privacy and data protection. As we launch into this new era, and face incredible challenges involving health, logistics, climate change, and the economy, respectful data use that builds in privacy will become more important than ever. — Former FTC commish Julie Brill talking the last decade in consumer privacy

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