The FAXIES Awards Breakfast

Congratulations to the finalists of the 2015 FAXIES Awards!  Judges selected finalists from a record breaking amount of entries in over 40 categories.  The FAXIES Awards finalists, represent the PR and marketing gurus whose creativity in devising smart campaigns, mixed with overall promotional prowess, makes them the best of the best.  We salute these executives and the innovation that makes this industry so great!

Join Cablefax on June 19 from 8:30 – 10:30 a.m. at the Grand Hyatt in NYC where we’ll announce the winners and honorable mentions of The FAXIES Awards as well as celebrate the Best Sellers Awards winners.  This is the one event that brings the best marketing, sales, PR and advertising talent in cable together.

Location:
Grand Hyatt, New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017
Awards Ceremony – Breakfast

Questions: Contact Diana Rojas at [email protected]; 301-354-1619.

The FAXIES Awards Pre-Announced Winners

Direct Response Marketing Award

• XFINITY High-Value Magalog

Event Marketing Award

• Big Ten Network – Taking a Bite from the B1G Apple (and the East Coast)

Media Maverick Award

• Cablevision Systems Corporation – Launch of Freewheel by Cablevision

OTT Marketing Campaign Award

• Sling TV – Taking the Pain Out of Pay-TV

Technology Vendor Marketing Award

• Ooyala – Global Video Index Reports

The FAXIES Awards Finalists

Marketer of the Year, VP Level and above 

• Valerie Albanese, Lifetime  
• Monica Bloom, SundanceTV
• Shannon Driver, HGTV, DIY Network & GAC
  
• Michael Engleman, Syfy
• Victoria Lowell, TLC Marketing  

Marketing Team of the Year

• Comcast Multicultural Marketing Communications Team
• HGTV, DIY Network & GAC
• National Geographic Channel
• TLC Marketing

PR Executive of the  of the Year

• Sena Fitzmaurice, Comcast 
• Catherine Frymark, Discovery Communications, Inc.  
• Leslie Furuta, Pop  
• Rachelle Savoia, Turner Broadcasting System 
• Todd Smith, Cox Communications 

PR Team of the Year

• HGTV, DIY Network & GAC
• Investigation Discovery Group PR Team
• National Geographic Channels
• Bravo and Oxygen Media Communications
• Pop
• USA Network

Acquisition and Upgrade Marketing

• BabyTV iChannel with AT&TAdworks
• Comcast High-Value Magalog
• Comcast XFINITY  – Keeping Up With The Joneses
• HBO Latino Year Ender
• Mediacom Business Acquisition – Uncover The Truth
• Univision.net Marketing Platform
• XFINITY University Marketing
• XFINITY – Because I Can

Advertising Campaign for a Network

• DIY Network – #DIYWin/#DIYFail Campaign
• FYI  
• Investigation Discovery  – ID Brand Spot
• NBC UNIVERSO  Re-Launch  
• Pop  – TVGN Rebrand to Pop
• TLC Marketing – TLC Brand Campaign

Advertising Campaign for a Single Program

• A+E Networks – Bates Motel Season 2
• Destination America – A Haunting
• Discovery Channel – Shark Week 2014
• HBO Program Advertising  – Game of Thrones Integrated Marketing Campaign
• MTV  – Rebel Music: Native America
• Pop – Rock This Boat Marketing Campaign
• Pop – Schitt’s Creek Marketing Campaign

Affiliate Marketing

• Discovery’s 2014 Shark Week Affiliate Promotions –
• HGTV – SuperLodge at DirecTV Super Fan Fest
• International Media Distribution – Lunar New Year 2015
• NBCUniversal – Your Super Solution
• NBCUniversal – Syfy Ascension Custom Content

Brand Image and Positioning Campaign

• ABS-CBN International  – TFC 20th Year Anniversary Campaign
• American Heroes Channel – 2014 Brand Launch Spot
• HGTV – Santa HQ
• NBC UNIVERSO – Look and Feel Campaign
• Pop – TVGN Rebrand to Pop
• TLC Marketing  – 
• truTV – #HaveUFoundtruTV
• Viewpoint Creative – Scripps Networks Travel Channel Brand Upfront and On-Air Spot

Brand Image and Positioning Campaign – Other

• ARRIS Group, Inc. – The People of ARRIS
• D4 Creative – Metrocast Begins With Me
• Mediacom Business Gigabit+Solutions 
• SeaChange International  – Redesign of www.schange.com

Community Relations

• Burrell – In His Shoes – The Weapons of a Movement
• Cablevision Systems Corporation – Cablevision’s Optimum Community Program
• Cox Communications – “Celebrating the Link Between Digital Learning Environments and Student Achievement”
• Destination America – Red, White, and You!

Corporate Social Responsibility/Green Campaign

• Comcast Cable Communications LLC – National Recycling Program
• ION Television – “Get Wrapped Up in the Holidays” with the Coalition for the Homeless
• Pivot TV – Recycle Right
• Pivot TV – Subaru Dining Out For Life Campaign

Back to top

Integrated Marketing Campaign – Company 

• ABS-CBN International – TFC 20th Year Anniversary Campaign
• Big Ten Network – College Sports
• Comcast Cable – Because I Can
• Comcast Cable – Emily’s Oz

Integrated Marketing Campaign – Company Branding

• Comcast Cable – Blindsided
• Comcast Cable – Fuel Your Rivalry
• NBCUniversal TV Everywhere Brand Marketing Campaign

Integrated Marketing Campaign – Program

• HBO Program Advertising – Boardwalk Empire Season 5 
• HBO Program Advertising – Game of Thrones
• HBO Program Advertising – Silicon Valley Season 1
• History Channel – Vikings Season 2
• HGTV – Ellen’s Design Challenge
• Lifetime – Devious Maids Season 2 Integrated Campaign
• Lifetime – Witches of East End Season 2
• XFINITY, from Comcast – “Super Bowl Saturday Night”

Marketing Campaign – Marketing of a Network

• Crown Media Family Networks  – Countdown to Christmas 2014
• NBC UNIVERSO Re-launch 
• truTV  – #HaveUFoundtruTV

Marketing Campaign – Marketing of a Show

• A+E Networks – Bates Motel Season 2
• A+E Networks – Wahlburgers Season 2
• HGTV – Ellen’s Design Challenge
• History Channel – Vikings Season 2
• TLC Marketing – The Little Couple, Season 6 Launch

Marketing of a Continuing Series

• A+E Networks – Bates Motel Season 2
• A+E Networks – Wahlburgers Season 2
• HBO Program Advertising – Barclay’s Epic Fan Experience
• HGTV – Fixer Upper
• History Channel – Vikings Season 2
• Lifetime – Devious Maids Season 2 Integrated Campaign
• Lifetime – Witches of East End Season 2 Integrated Campaign
• SundanceTV – Rectify Campaign (Season 2)

Marketing of a New Series or Show

• BET Networks – Nellyville #CuddleNelly Sweepstakes
• Discovery Channel  – Skyscraper LIVE 2014
• NBC UNIVERSO  – A Toda Gloria
• Pivot TV – Fortitude
• TLC Marketing – My Big Fat Fabulous Life S1 Launch Campaign
• WE tv’s Society for the Prevention of Celebrity Divorce

Back to top

Marketing of a Special or Documentary/Documentary Series

• Discovery Channel  – Shark Week 2014
• Discovery Channel  – Skyscraper LIVE 2014
• HBO Multicultural Marketing  – Santana “Corazon” Live from Mexico
• History Channel – World Wars
• Investigation Discovery – A Crime to Remember Launch
• MTV – Rebel Music: Native America

Media Event

• A+E Networks – Bates Motel Comic-Con Presence 2014
• A+E Networks – Bates Motel SXSW Facade and Party
• Crown Media Family Networks – Television Critics Association (TCA) Summer 2014 Christmas Party
• National Geographic Channel – American War Generals Premiere
• National Geographic Channel – Food Press Tour
• NBCUniversal – NBCSN 2014 Stanley Cup Playoffs “Home Ice Pops”
• Pac-12 Networks – The Drive: Pac-12 Football – Season 2 Announcement

Media Relations Campaign

• ESPN – 2014 FIFA World Cup
• ESPN’s SEC Network Launch 
• National Geographic Channel – COSMOS: A Spacetime Odyssey
• NBC UNIVERSO Re-launch
• Pop Rebrand and “Schitt’s Creek” Launch
• Showtime Networks Inc. – THE AFFAIR Season One
• TiVo Hijacks Super Bowl Excitement and Leads the Data Conversation

Multicultural Marketing

• Burrell & Skai Blue Media – Making History Today
• C-SPAN’s Historically Black Colleges & Universities Tour
• Comcast Cable – Because I Can
• Comcast Cable – Fuel Your Rivalry
• HBO Multicultural Marketing – Game of Thrones Mixtape Vol. 1
• NBC UNIVERSO Re-launch
• Ready Set Rocket – Univision.net Marketing Platform
• Time Warner Cable – TWC 2014 Supplier Diversity Webinar Series

Non-Profit Partnerships 

• Cablevision & The Lustgarten Foundation’s curePC Campaign – the curePC Courage Project
• Investigation Discovery – Inspire a Difference Partnership with Glamour
• Scripps Networks Interactive – HGTV, DIY Network & Rebuilding Together

Partnership Marketing

• Discovery Channel – Deadliest Catch & Sprint
• Discovery Channel – Shark Week & Gillette
• Discovery Channel – Shark Week & Redd’s Apple Ale
• HISTORY – American Pickers & Ford
• MTV – Life Is Better With Intel
• truTV – Jokers in Miami with the Roaming Gnome
• Turner Entertainment Networks – Chili’s and TNT on the Menu Partnership

PR Stunt

• A+E Networks – Bates Motel SXSW Facade and Party
• Animal Planet – Puppy Bowl XI
• Big Ten Network – NYC Event Party
• Crown Media Family Networks – Cedar Cove Bike Brigade 
• HBO Multicultural Marketing – Boardwalk Empire “Back Room” Special Event
• HBO Program Advertising – Barclay’s Epic Fan Experience
• Oxygen Media – Street Art Throwdown

Back to top

Press Kit

• A+E Networks – Wahlburgers Fan Mailer
• FYI Mailer
• History Channel – Vikings Season 3
• Pop Launch
• Showtime Networks Inc. – Penny Dreadful

Programming Stunt

• BET Networks – Tune In and Turn Up Watch and Win
• Big Ten Network – BTN B1G 10K
• Discovery Channel – Shark Week 2014
• Investigation Discovery – Shop Til You Drop Black Friday with Roseanne Barr
• TLC Marketing – TLC Season

Public Affairs Campaign

• American Heroes Channel – Ruby Bridges Black History Month Campaign
• Cablevision Systems Corporation – Cablevision’s Meet the Leaders
• National Geographic Channel – Cause An Uproar
• Pivot TV – Say Something
• TakePart.com – Save Our Bees

Shoestring Marketing

• HBO Program Advertising – The Leftovers Season 1 at San Diego Comic-Con 2014
• International Media Distribution – DW (Amerika) Gift With Purchase Campaign
• International Media Distribution – TV JAPAN HD Charter Launch
• International Media Distribution – Xfinity Store Filipino Event
• MTV – Rebel Music: Native America
• truTV – Hennessey Upload with Shaq

Social Media During a Program

• Syfy – Sharknado 2
• truTV – Jokers in Miami with the Roaming Gnome
• Universal Cable Productions – “Girfriends’ Guide to Divorce” Twitter Party
• VH1 – Shazam the Mob Wives
• Viewpoint Creative – Lifetime “The Saturday Night #Social”

Social Media Marketing

• Comcast Cable – #FirmaMiTweet / #SignMyTweet
• Comcast Cable – Fuel Your Rivalry
• Lifetime – Grumpy Cat Interactive Social Media Campaign
• MTV – Rebel Music: Native America
• truTV – #HaveUFoundtruTV
• truTV – Jokers in Miami with the Roaming Gnome
• Turner Entertainment Networks – #LiveDieRetweet Turner Cross-Divisional Campaign
• @XFINITYSports Establishes XFINITY as Your Home for the Most Live Sports

Sweepstakes and Games Marketing

• BET Networks – Almost Christmas Cash Out
• Crown Media Family Networks – Cedar Cove Sweepstakes & Digital Experience
• Crown Media Family Networks – Joy To The World Sweepstakes & Digital Experience
• Lifetime – Witches of East End Season 2 Spell Caster
• NBCUniversal – E! Fashion Week Interactive Quiz
• Turner Entertainment Networks  – #LiveDieRetweet
• VH1 – Shazam the Mob Wives

Tchotchke

• BET Networks – Nellyville Cuddle Nelly Body Pillow
• Big Ten Network – College Sports T-shirts and Sweatbands
• International Media Distribution – “Now Boarding” IMD 2015 Calendar & Digital App

Trade Show Marketing/PR

• A+E Networks – Bates Motel Comic-Con Presence 2014
• A+E Networks – Bates Motel SXSW Facade and Party
• BET Networks – BETN Pavilion at BET Experience
• International Media Distribution – NCTA 2014 TFC 20th Anniversary Karaoke Party & Gift Bag
• Lifetime – Witches of East End at SDCC

Held in conjunction with the Best Sellers Awards.

Why Should I Book a Table?  By reserving a table at Cablefax’s Awards Breakfast, you will ensure that your team will be able to sit together as we celebrate the honorees with priority seating at the front of the room. Seating at the breakfast is first come, first serve only without table reservations, so by securing a table your team will bypass the line and snag one of the best seats in the house. With a table sponsorship, you’ll receive priority seating, as well as added exposure with your company’s logo on your table sign as well as in the event program guide. Reserve your table of ten today!

Sponsorship Opportunities Available:
Contact Rich Hauptner at [email protected]; 203-899-8460 or
Olivia Murray at [email protected]; 301-354-2010.

Questions?
Contact Diana Rojas at [email protected]; 301-354-1694.