March 8 | The Yale Club, NYC
The Cablefax Multiscreen Summit will get down to brass tacks, with an information-packed program designed to share best practices, explore innovative marketing and PR tactics and understand how new product innovation intersects with overall business and marketing strategy. This is the must-attend event for executives seeking to make sense of the multiscreen revolution that’s changing the entire TV ecosystem—and communicate those benefits to increasingly fickle consumers and clients.
– 2016 Agenda –
|8:00 a.m. – 10:00 a.m.||Digital & Tech Awards Breakfast (separate ticket purchase)|
|10:00 a.m. – 11:00 a.m.||Registration and Networking|
|11:00 a.m. – 11:10 a.m.||Welcome|
|11:10 a.m. – 11:30 a.m||Opening Keynote and Q&A
Presented by Laura Martin, CFA – Senior Equity Analyst, Entertainment & Internet
Needham and Company
One of the sharpest analysts covering media and entertainment, Needham & Co.’s Laura Martin will talk about why media stocks lost billions of dollars of market cap in 2015 and what’s driving their valuations in 2016. By analyzing trends in viewing, devices, economics, new online competitors and other factors, she will set the tone for rest of the day, using data and economics to highlight opportunities and challenges for Internet and media competitors as they follow consumers across multiple screens. Martin will make a compelling case on why the Future of TV demands fully exploiting both linear and online opportunities, and why the most valuable content companies are those with multiple revenue streams that embrace immersive content across all screens.
|11:30 a.m. – 12:10 a.m||Acronym Soup: How to Survive the Multiscreen Chaos
Alix Cottrell, Group VP, Video Product, Time Warner Cable
Peter Nush, VP, Product Management, Comcast X1 Entertainment Operating System
Kent Steffan, President, CSG Digital Services, CSG International
With convergence now a reality, content owners and distributors alike must navigate a complicated world that includes set-top boxes, mobile devices, gaming consoles and now even virtual reality headsets. But what are the best ways to manage and monetize across those devices? And how can companies figure out how to satiate consumer desires that seem to be changing on a daily basis? We’ll explore these questions and more. Gain insight about the latest technologies, and how can they facilitate content across screens. Get a feel for how news out of the Consumer Electronics Show in January will affect this multiscreen world in 2016. And find out how programmers, distributors and vendors can take advantage of the latest multiscreen trends and technologies.
|Register by Feb. 5th||Save $150!|
|12:10 p.m. – 12:50 p.m.||TV Advertising Everywhere: Harnessing the Power of Multiscreen Marketing
Dan Ackerman, Head, Programmatic TV, AOL
Alison Hoffman, EVP, Marketing, Starz
Matt Van Houton, Director TV, Online and Mobile, AT&T AdWorks
Advanced advertising has become the norm, but the most successful companies are using its power to supercharge overall marketing success both for clients and for in-house promo. Whether it’s VOD, programmatic or beyond, the best strategists are more effectively targeting the right audience segments, demographics and psychographics. In this session, you’ll learn how the convergence of traditional and digital environments has changed the game for both those who buy and sell ads to reach consumers across all screens and environments. And with expectations high for a record year in political advertising, our speakers will share perspective on what’s in store for both distributors and programmers—and how to thrive as advertising brands increasingly demand even more granular metrics, targeting and measurable results.
|12:50 a.m. – 1:20 p.m.||Lunch|
|1:20 p.m. – 2 p.m.||Virtual Reality Show: How VR-Enabled Content Will Change the Content Game
Sure, you’ve heard about VR. And yeah, they say it’s for real this time. But with leading filmmakers, video game programmers and TV creatives all working to make VR a mainstream reality in 2016, now is the time for the most forward-looking TV execs to figure out how to monetize this burgeoning new form of content. In this introspective session, we’ll tackle all of the questions around VR and give you not only a 101 primer on VR—but also a high-level perspective on how VR content and technology may very well turn the video content and distribution industry on its head. Don’t take our word for it: Companies ranging from Facebook to Samsung are intent on pushing VR out to the masses, and the potential for advertising, marketing messages and cross promotion of content could represent the biggest opportunity of the year. Don’t be left behind. We’ll explore all of the possibilities and beyond in this can’t-miss session.
|2 p.m. – 2:20 p.m.||AFTERNOON KEYNOTE: Gaming as Content: Are You Twitching to Get Started?
Presented by Dan Ciccone – Managing Director
After a networking lunch, Dan Ciccone will dive right into a hot trend in entertainment – gaming as content, or “e-sports.” In this special keynote, we’ll drill down into this burgeoning part of the gaming world that’s quickly becoming a content genre in and of itself. You’ll learn about potential monetization and cross-promotional opportunities that make this voyeuristic intersection of gaming and content something that every marketer, business development and programming team must master to find success amid a fast-changing business.
|2:20 p.m. – 3 p.m.||When Content Attacks: No Structure, No Distribution… No Problem
Remember when programmers depended solely on traditional distribution deals to survive? No more. The onslaught of OTT has gone beyond pioneers like TheBlaze and WWE—and now it’s part of the mainstream, with established players ranging from HBO to Showtime to ESPN offering OTT options to consumers. But while it’s an exciting time, programmers still depend on license fees even as they dip their toes in the OTT waters. In this session, we’ll ask where we go from here? What’s the end game and the monetization strategy in a world in which bundles are disintegrating before our eyes? Who will be the winners and losers? You’ll get keen insight about how (and even whether) the traditionally symbiotic relationship between programmers and distributors can survive this disruption and chaos. The big question: Is this symbiosis simply evolving into something new—or are we witnessing the early stages of the destruction of the current TV ecosystem?
|Register by Feb. 5th||Save $150!|
|3 p.m. – 3:30 p.m.||Brainstormify!: Mastering the Multiscreen Marketing Challenge
Ann Lundberg, SVP, Digital Ad Sales, Scripps Networks Interactive
In this interactive session, we will put you to the test as our mock executive comes running for help to push out a new piece of content across devices and screens. Your company team or one we create for you will devise a quick multiscreen marketing plan based on the challenges and then present the bullets to a panel of judges, who will pick a winner. Beyond bragging rights, this is an opportunity to infuse your team with the spirit of cooperation, teamwork and “brainstormification.” And by hearing the results from other teams, you’ll gain new insight and ideas for your own next real-world multiscreen campaign.
|3:30 p.m. – 4 p.m.||Social Screens: Building Community in a Multiscreen World
Jen Corbett, VP Audience Development & Marketing, Discovery Digital
Eric Kuhn, CMO, Layer3
Angela Mergrey, VP, Social Media Communications & Policy, Crown Media Family Networks
You’ve heard it all before: You can’t manufacture social media excitement out of thin air. You can’t force a video to go viral. You simply can’t fake it when it comes to marketing content across platforms. And while that’s all true, this session will explore how savvy companies are using social media to coax the conversation while not trying to control it. The best marketers set up environments for fan interaction—and then get out of the way. And the most effective campaigns harness the organic energy within the consumer zeitgeist while respecting the space that modern viewers demand. With all of your competitors hitting social media hard, this is your chance to edge out your rivals by learning the latest platforms, methods and social media tactics that are fully capitalizing on every audience segment across every screen. This session is a must for both traditional and digital strategy teams at programmers and distributors alike.
|4 p.m. – 4:10 p.m.||Biggest Takeaways of the Day
In this quick round-robin style session, we’ll all share the best ideas and takeaways for the day based on insight gleaned from previous sessions.
|4:10 p.m.||Cocktail Reception|