Verizon’s acquisition of AOL—a $4.4 billion deal—closed this week. So what will Verizon get out of it? According to this Fortune article, it will get AOL’s suite of advertising technologies for both online and traditional media. Moreover, given that Verizon is launching its own Internet video service, AOL’s reach in the area of advertising will be particularly useful. Read more below.
Verizon recently completed its $4.4 billion acquisition of Internet pioneer AOL . The deal comes 15 years after the company joined forces with Time Warner in 2000, which is widely considered one of the biggest business flops in U.S. corporate history.