PricewaterhouseCooper’s annual Global Entertainment and Media Outlook for 2016-2020 forecasts that the U.S. entertainment and media sector spending will reach $720 billion by 2020, up from $603 billion in 2015. On a global scale, the report said the E&M revenues will rise at a compound annual growth rate (CAGR) of 4.4 percent over the next 5 years to $2.1 trillion in 2200, up from $1.7 trillion in 2015.

Additional highlights from the Outlook:

*Internet advertising in the U.S. leads the world, with $59.6 billion in revenue for 2015. It’s expected to rise to $93.5 billion by 2020.

*By 2017, Internet advertising will overtake broadcast TV advertising for the first time in the U.S., reaching $75.2 billion. But at the same time, broadcast TV advertising will remain healthy with a 2.8 percent CAGR and $70.4 billion by 2017.

*Mobile advertising will make up 49.4 percent of total Internet ad revenue in 2020. That’s up from 34.7 percent in 2015.

*Mobile video Internet ad revenue shows the most astonishing growth: It is projected to rise from $3.5 billion in 2015 to $13.3 billion in 2020—a 30.3 percent CAGR. 5G networks will likely accelerate the shift to mobile consumption of video.

*The TV and Video sector, which includes VOD and OTT services, is expected to rise from $121.4 billion to $124.2 billion in 2020, with a .5 percent CAGR.

*Electronic home video sales, at $11.2 billion in 2015, eclipsed box office sales, which were $10.3 billion—and that was two years earlier than last year’s Outlook projected.

*Video games revenue will rise from $17 billion to $20.3 billion by 2020. The Outlook expects a real sales drive for virtual reality in 2017 and 2018, and predicts that VR on mobile devices will go mainstream in 2016 with cheaper headsets.

The Daily



ESPN promoted two executives to svp roles. Brian Lockhart is now svp, ESPN+ original content and

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