BET’s “BET Awards ‘10” led cable during the week of June 21-27 among 18-49s by delivering 4.01mln in the demo. HBO’s “True Blood,” deposed from the top spot after a multi-week run, took 2nd with 3.32mln, and was followed by ESPN’s coverage of the Algeria-US World Cup match (2.92mln) and Discovery Channel’s “Deadliest Catch” (2.91mln). 5th and 6th went to a pair of “Pawn Stars” eps on History that averaged 2.66mln, 7th to an hour of WWE action on USA with 2.56mln. Completing the top 10 were ESPN’s Germany-England match (2.38mln), a 60min block of content following BET’s awards show (2.33mln) and an additional hour of WWE on USA (2.32mln). (Data provided by Nielsen)

06/21/2010-06/27/2010
TOTAL-06/21/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 BET AWARDS SHOW-06/27/2010 BET AWARDS 10 BET ……S 8:00 PM 207 3 9 4006
2 TRUE BLOOD-06/27/2010 27:IT HURTS ME TOO HBOM ……S 9:01 PM 58 2.5 7 3320
3 WORLD CUP SOCCER L-06/23/2010 UNITED STATES/ALGERIA ESPN ..W…. 9:30 AM 153 2.2 17 2917
4 DEADLIEST CATCH-06/22/2010 BLOWN OFF COURSE DISC .T….. 9:00 PM 61 2.2 6 2905
5 PAWN STARS-06/21/2010 DEALS FROM HELL HIST M…… 10:30 PM 30 2 6 2685
6 PAWN STARS-06/21/2010 AW SHUCKS! HIST M…… 10:00 PM 30 2 6 2619
7 WWE ENTERTAINMENT-06/21/2010 WWE RAW USA M…… 10:00 PM 69 1.9 6 2558
8 WORLD CUP SOCCER L-06/27/2010 GERMANY/ENGLAND ESPN ……S 9:30 AM 149 1.8 11 2376
9 BET AWARDS 10 AFTERPARTY-06/27/2010 THE SWAGGA CONTNUES BET ……S 11:27 PM 60 1.8 7 2328
10 WWE ENTERTAINMENT-06/21/2010 WWE RAW USA M…… 9:00 PM 60 1.8 5 2324

The Daily

Subscribe

People

Former Fox exec Jamia Bigalow joined Amazon as head of partner marketing for Fire TV. Bigalow was at 21st Century Fox from 2011 through 2019, most recently serving as svp, distribution marketing. — Fresh off

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up