BET’s “BET Awards ‘10” led cable during the week of June 21-27 among 18-49s by delivering 4.01mln in the demo. HBO’s “True Blood,” deposed from the top spot after a multi-week run, took 2nd with 3.32mln, and was followed by ESPN’s coverage of the Algeria-US World Cup match (2.92mln) and Discovery Channel’s “Deadliest Catch” (2.91mln). 5th and 6th went to a pair of “Pawn Stars” eps on History that averaged 2.66mln, 7th to an hour of WWE action on USA with 2.56mln. Completing the top 10 were ESPN’s Germany-England match (2.38mln), a 60min block of content following BET’s awards show (2.33mln) and an additional hour of WWE on USA (2.32mln). (Data provided by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 BET AWARDS SHOW-06/27/2010 BET AWARDS 10 BET ……S 8:00 PM 207 3 9 4006
2 TRUE BLOOD-06/27/2010 27:IT HURTS ME TOO HBOM ……S 9:01 PM 58 2.5 7 3320
3 WORLD CUP SOCCER L-06/23/2010 UNITED STATES/ALGERIA ESPN ..W…. 9:30 AM 153 2.2 17 2917
4 DEADLIEST CATCH-06/22/2010 BLOWN OFF COURSE DISC .T….. 9:00 PM 61 2.2 6 2905
5 PAWN STARS-06/21/2010 DEALS FROM HELL HIST M…… 10:30 PM 30 2 6 2685
6 PAWN STARS-06/21/2010 AW SHUCKS! HIST M…… 10:00 PM 30 2 6 2619
7 WWE ENTERTAINMENT-06/21/2010 WWE RAW USA M…… 10:00 PM 69 1.9 6 2558
8 WORLD CUP SOCCER L-06/27/2010 GERMANY/ENGLAND ESPN ……S 9:30 AM 149 1.8 11 2376
9 BET AWARDS 10 AFTERPARTY-06/27/2010 THE SWAGGA CONTNUES BET ……S 11:27 PM 60 1.8 7 2328
10 WWE ENTERTAINMENT-06/21/2010 WWE RAW USA M…… 9:00 PM 60 1.8 5 2324

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