During NBCU’s Sochi Olympics conference call Wed, it was clear that this year’s Games will be a good glance into what the future holds for the pay-TV industry. As Alan Wurtzel, NBCU’s head of research and media development, said on the call, “cross platform viewing is really what the future is going to be.” Execs reveal stats about the Games, new digital viewership findings and specific ratings wins.

More top stories in today’s CableFAX Daily:
 
Nielsen is excluding broadband-only TV homes from local measurement and ratings for the time being, with the change going into effect beginning with the ’14-’15 Universe Estimates. Here’s why.
 
 
Virgin Media, one of the 1st European ops to have teamed with TiVo on cloud-DVR, has announced TiVo customer stats as well as OTT usage.

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