video marketplace effros dissonance

Our Take:

Digital video has become a place in which diversity has thrived, given the historic lack of outlets and plurality of voices for and from minorities within traditional media channels, Digiday’s Sahil Patel writes. As such, digital hubs like MiTú, for millennial Hispanics, have grown rapidly in recent years. The article also notes that digital video has essentially “democratized” the video space by allowing a wider bar of entry. High-quality cameras and equipment are cheaper now, and niche audiences can build up through platforms with global distribution, like YouTube. The traditional media space is improving, though, with ABC’s “Black-ish” and “Fresh Off the Boat” being two examples of minority-led casts. But when it comes to digital, there is more opportunity for diversity to flourish. 

By the time Beatriz Acevedo was 21, she had already won three Emmys. She was the host and executive producer of a show called “En Exclusiva” for the Mexico City-based media giant Televisa. But she also aspired to make something for an American network.

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