Our Take:

Comcast is making a $200 million investment in digital firm Vox Media, as part of a move to connect with younger audiences, the Wall Street Journal reports. Comcast already owns 14% of the company through venture capital and other divisions, but it will stay a minority investor. Vox Media has eight websites focused on food, sports, politics, fashion and tech: The Verge, Vox.com, SB Nation, Polygon, Eater, Racked, Curbed and Re/code. And its audience is in the 18 to 34 range. This article reports that Comcast has been looking at investing in other companies and was close to investing in BuzzFeed.

Comcast can use Vox’s branded content for advertisers, and Vox will be able to expand its tech and analytic platforms. Recall that Comcast is working on an Internet-only service called Stream as well, another example of the cable giant seeking to accommodate online viewers and expand its repertoire of products to include consumers who prefer to consume content on-the-go.

Comcast Corp.’s NBCUniversal will make a $200 million strategic investment in Vox Media, upping its stake in the digital media firm and creating a partnership to help the television giant better connect with younger audiences, the companies said Wednesday.The investment will give Vox Media a post-money valuation of about $1 billion, a person familiar with the situation said.

Read More at The Wall Street Journal

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.