With more than 1 billion combined social media followers, WWE’s social circle is large and in charge. How has the brand kept fans engaged with so many other distractions competing for time? Part of it is a bevy of superb content, including live matches streamed across YouTube, Facebook and Twitter before an event. But WWE also stays ahead of the curve, launching last year on TikTok and gaining 2.2 million followers in just two months. And WWE is tied with NFL as the No.1 most influential sports brand on TikTok. Those TikTokkers join 54 million Facebook subscribers and nearly 11 million followers on Twitter.

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