Russell, now a staple on the stage at WBD’s upfront, had another impressive year. She oversaw the partnership between WBD’s ad sales and theatrical divisions, opening the door to generate more revenue through co-marketing opportunities. She also extended a partnership with Denny’s around its mental health awareness campaign, drawing a connection with WBD’s OWN Your Health initiative.
“Honoring and acknowledging my authentic truths have given me a rich fluency in the language of reading and speaking ‘humanness’! It’s the universal language that requires neither conjugation nor translation, as it’s rooted in our shared human experiences.”
What’s the toughest part about being a leader in the industry? Amidst a sea of uncertainty, industry transformation, and headwinds in the media landscape, my biggest leadership challenge is keeping teams inspired, mitigating distrust among internal partners from self-preservation and scarcity mindsets, and empowering teams to take calculated risks and detach from comfort and familiar ways of doing business to innovate new business solutions under pressurized revenue demands.