FOX Television Stations COO Berg took on the added role last December of gearing up FOX’s new ad-supported weather streaming service, which launched in late October. That meant hiring approximately 100 meteorologists—and she prioritized a talented and diverse team. “Currently, we utilize a four-prong approach to engage diverse populations within the weather community, which includes partnering with strategic universities along with industry organizations,” she says. When it comes to female empowerment books, Berg believes it’s never too young to start. One of her favorites is “Rosie Revere, Engineer.”

What’s one way your company has broadened the recruiting process to ensure greater diversity?
Currently, we utilize a four-prong approach to engage diverse populations within the weather community, which includes partnering with strategic universities along with industry organizations, such as the American Meteorological Society (AMS) and organizations like NABJ, AAJA, NLGJA, among others. We are also working directly with premier University meteorology programs to support the growth of diversity in the industry by providing various services, including mentorship and coaching programs throughout the year. As a result, we have pulled together one of the most informed, experienced and diverse teams in the weather space, and I couldn’t be more proud of the work they’ve done, both behind the scenes and on-air to make FOX Weather the most-downloaded app in the country on launch day.

What one female empowerment book do you think every woman should read?
I am a firm believer in education and teaching our children from a young age and I think one of the best female empowerment books out there is “Rosie Revere, Engineer” (by Andrea Beaty). Since I got my start at FOX in operations, I identify with the message of perseverance and fortitude. It’s a wonderful story that teaches young girls to not only accept failure, but embrace it, in order to learn and shore up your super powers.

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