In addition to expanding UCI’s local business with new digital products and apps and expanding editorial and sales teams in markets across the country, Deen is involved with rebranding the company’s sports brand to “TUDN,” and overseeing health, beauty and parenting lifestyle verticals. His main focus, however, is expanding Univision content to even more platforms where it can engage more viewers. “In order to connect with our audience, we need to ensure that our workforce is diverse in opinion as well as diverse in backgrounds, voices and perspectives,” he says. “We’re proud of creating diversified content that informs and empowers the communities we serve, fostering cultural pride.”
What does your company/organization do to ensure all employees feel included?
Diversity is core to Univision’s DNA as a mission-driven company dedicated to informing, entertaining and empowering a vibrant and growing Hispanics population. We just don’t serve this audience, we are this audience—nearly three-quarters of the employee base at Univision is Hispanic. Every employee at Univision lives and breathes this mission and is dedicated to serving this community.
Across our multi platforms, we create diverse and inclusive stories, and this is something we all our passionate about as a company. From our digital news coverage to our big tentpoles—we celebrate diversity. And, this goes hand in hand with how we communicate throughout the organization.
This is reflected in our company culture. We embrace and celebrate diversity and over the years we’ve invested in the onboarding process, ensuring all of our employees feel included, particularly through introducing them to our employee resource groups or ERGs. Our ERGs encourage and empower our employees to get involved both at the local level and the national level it is important to have not only diversity of perspective but also diversity of voice.
How can diversity be better incorporated into the recruiting process?
Diversity is good business and we are deeply committed to giving equal opportunity in the recruiting process and ensuring that we are hiring talent from different walks of life. We want our editorial teams and content creators to be representative of the communities we serve across the country. We know that in order to connect with our audience, we need to ensure that our workforce is diverse in opinion as well as diverse in backgrounds, voices and perspectives. We’re proud of creating diversified content that informs and empowers the communities we serve, fostering cultural pride.
Can you share a successful diversity program at your company or one you’ve observed at another company or organization?
Univision has an employee resource group called eMERGE that serves as the only resource group specifically dedicated to empowering and engaging young professionals across the company by delivering strategic thought leadership as well as a fresh perspective on work culture. eMERGE was founded by several employees in our New York and Miami offices who have since grown into senior leaders in their respective departments, becoming Directors and Vice Presidents through their stewardship of this group. Our team has a strong presence within this ERG and I am proud to have witnessed their creativity and career development—the group serves a unique and important purpose at our company.