Thomas digs deep with focus groups and research, analyzes findings and conveys the results in easy-to-understand research snapshots and summaries for Hallmark Media’s team. Researching Hallmark’s female African American audience confirmed an appetite for the new Mahogany franchise. Subsequent research showed 20% more Black women watched Hallmark channel than during the same period a year before.
“After 20 years with the same company, I decided to pick up and move my family across the country to L.A. I knew it was the best way grow and continue to evolve in the industry. It was scary, but no regrets!”
Philanthropic event you look forward to every year: Every year my neighborhood puts on a theater show for charity. It is amazing and so fun with so many talented people. I really missed it during Covid. It was back this year better than ever, even with an option to watch outside on a big screen.
Advice on embracing change: Remember with change comes opportunity, embrace it!
Favorite hobby: Cooking, and unfortunately eating!