February 28, 2012 - Bristol, CT - Photo Studio: Tricia Betron Credit: Donna Svennevik/ESPN Images

Betron is a champion for advertising effectiveness. For instance, last year she forged a stronger relationship with fast-food chain Wendy’s by elevating the brand’s visibility through a unique creative partnership. Moreover, her interpretation of research and data has led to new consumer insights, including the insights study on “The Bi-Cultural Hispanic Sports Fan Media Behaviors” she helped develop. This year her team will continue to use ESPN’s data management platform to drive impactful results for advertisers and incorporate data insights into B2B marketing. “I may be biased,” she says, “but the advertising sales sector of the cable industry has provided a great opportunity for me as a female executive.”

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